The Hello it’s Me Project aims to engage a community around promoting safe, secure parent-infant relationships from the moment of birth. Using the Newborn Behavioral Observations (NBO) system as an anchor, It shines a spotlight on the tremendous capacity for connection babies have when they enter the world, each with his or her unique way of communicating, while highlighting the need to support mothers and fathers, enlisting their natural expertise during this major and often disorganizing transition to parenthood.